Connecting the Dots, Breaking Boundaries
Launch Forth harnesses the power of co-creation to accelerate the ideation process and help their fortune 500 clients develop stronger products. They came to Human needing help refining their brand and identity system to more accurately reflect their vibrant, flexible, rebellious approach to solving genuinely challenging problems.Brand Strategy, Identity System Design
A Mark That Disrupts
The logo mark and identity system we created for Launch Forth is based on geometric compositions built within a grid. But in order to authentically represent Launch Forth’s spirit and culture, we found ways to deliberately break these mathematical rules resulting in a brand aesthetic that is both measured and irrational.