Saving the Act that Saves Animals
In 2017, the International Fund for Animal Welfare, one of the largest animal welfare and conservation charities in the world, came to Human Design for help with their most critical campaign effort. The goal of our collaboration with IFAW, saving the Endangered Species Act from being defunded, would require big thinking, clear messaging and lightning fast action. We knew it would be hard, but we specialize in ‘doing hard’, and we do it well.Design, Development, Marketing, Strategy
A Complicated Story Made Simple
In order to compel people to act, we needed to first help them understand the Endangered Species Act and its long standing role in preserving hundreds of species of animals. The Human team created the One Act For All campaign, enlisting the help of more than 30 well known celebrities in a video that we scripted and creative directed. In combination with social messaging and an elegant website we were able to effectively drive awareness and action.
A Hand Crafted Campaign
To illustrate the story of the Endangered Species Act, we designed 60 intricate and custom-made domino pieces, made in Boulder, CO from responsibly sourced wood. We created a video, using these pieces, to demonstrate the ESA’s role in protecting animal species and how, if we don’t save the ESA, the results could be devastating for more than just the animals it protects.
Spreading the word
In collaboration with IFAW, we encouraged celebrities to use their social accounts (Twitter, Instagram and Facebook) to share the campaign assets Human had created. The resulting social buzz generated millions of views, shares and retweets as celebrities like Leonardo DiCaprio, Susan Sarandon, and Rainn Wilson publicly promoted the cause.