Ravine

The Game That Became an Overnight Success

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Our Role

ConceptDirectionProduction

Challenge

Create a compelling visual story for a brand new cooperative survival card game in order to explain the concept and generate Kickstarter support.

Solution

A 3-minute film that creatively depicts the main components of the game, creates intrigue and fosters curiosity without giving too much away.

Outcome

The massively successful Kickstarter campaign raised more than 4,000% of their goal – over $300,000 more than the modest $7,500 they were seeking.

$7,500 Goal
$316,677 Pledged
6,694 Backers