Waging Peace and Making Everyday Heroes
Create a game that makes fighting violence and hate both fun and noble and give users a reason to take their actions beyond digital and into the real world.
Design and launch a beautiful mobile app that leans on gamification and behavioral psychology to inspire users to complete missions for the good of their community.
A successful first version of the app, generating several hundred mission completions during the first weeks of the beta launch as wells as significant interest from partners like Amazon and Stanford.
An App With a Mission
Through our collaboration with the Battle for Humanity team we designed an elegant experience for prompting users to join missions. The experience evokes a strong sense of global community, demonstrating that each individual contribution is an important part of a global cause. Gamification adds a sense of measurable achievement.