Our Role
Design•Development•Marketing•Strategy
Challenge
Design an online experience that would let the stunning imagery and video footage of the Huayhuash documentary do the talking.
Solution
Minimalist design, navigation mimicking the flow of a storybook, and full-bleed, intensely immersive use of photography and video throughout to create an experience as emotive as it is informative.
Outcome
An award-winning website that made the story of this remarkable trip accessible to outdoor enthusiasts everywhere.
Showcasing the Products
Throughout the film, the products used on the expedition are tastefully and subtly integrated into the narrative. We were able to help highlight these products throughout the site so the creators of the film could honor their sponsorship commitments without compromising the integrity of the story.
Telling the Story
We designed the website in a chapter book style to elicit a visceral experience of this truly epic journey through the Huayhuash mountains. The site was created for and in partnership with Bike Magazine, whose readers are avid adventurists and thrill seekers. For this audience, we knew a run of the mill website experience would never be good enough.