Coming on board as creative partners over two years prior to the brand’s first product launch, Human was tasked with helping to build the brand foundation of this revolutionary “New Protein” company. Nobell uses plant-derived dairy proteins to make cheeses that taste, smell, melt, and stretch just like those made from animals, but without the environmental damage. Having raised 100 million in funding from Andreessen Horowitz and celebrities including Robert Downey Jr. and his FootPrint Coalition Ventures, we brought the brand strategy to life through our work to establish Nobell a strong brand from the ground up as they navigate a move from "stealth mode" to having product on shelf.