Our Role
Concept•Direction•Production
Challenge
Create a compelling visual story for a brand new cooperative survival card game in order to explain the concept and generate Kickstarter support.
Solution
A 3-minute film that creatively depicts the main components of the game, creates intrigue and fosters curiosity without giving too much away.
Outcome
The massively successful Kickstarter campaign raised more than 4,000% of their goal – over $300,000 more than the modest $7,500 they were seeking.
$7,500
Goal
$316,677
Pledged
6,694
Backers