We Are Ladder
Our RolePost Production•Script Writing•Strategy•Video Concept & Production
Ladder makes reaching lifestyle and health goals attainable by providing support and guidance from world-class advisors and experts. They realize that “one-size-fits-all” is not an effective solution, so they have designed an integrated system built on three pillars – content, community, and product – to make a healthy lifestyle truly achievable.
Human Design partnered with Ladder to create a series of commercials and a viral media campaign that introduced their brand to the world. We were given the task of taking three very different celebrities and combining their passions to create one unified voice. The result was a booming launch with millions of views, likes, and shares in the first day.